Get to Know Me

ed_chicagoWelcome and thanks for visiting my "blogfolio."

I'm a Agent of Change, Consultant, Writer, Web Publisher-Architect-Developer-Designer, Project Manager, Neo Marketer, SEO phile, Social Media Masher, Joomla CMS Wonk, Open Source Pusher, MacAddict, who believes in publishing for the greater good, and in the continuing power of the web community to change the world for the better.

Read more about me...but it's really not that interestingCheck out My Portfolio of Web Work, but only if you're really bored. Contact me at or use my ultra spam-blocking contact form, if you're into that sort of thing.

Web Publishing, Development, Design:

  • POST/CALL Scripts
  • Joomla CMS 1.0 - 3.0
  • Dreamweaver
  • Fireworks
  • Photoshop
  • Final Cut Pro Video Editing
  • API integration

Consulting on and executing strategies for:

  • SEO - Google page 1 results
  • Neo web marketing & publishing strategies

Joomla CMS configuration, customization and maintenance (from 1.0 to 3.0):

  • JomSocial
  • Community Builder
  • Alpha User Points
  • JX Finder
  • JX Labels
  • HikaShop
  • DocMan
  • Akeeba (backup, and cron job)
  • AEC
  • JForms
  • RSForms Pro
  • ChronoForms
  • Jumi (HTML, PHP, Javascript management)
  • ReDJ (URlL redirection)
  • XMap
  • Open Inviter / Recommend Friends
  • Kuneri Mobile Joomla
  • RokCandy
  • JCE Editor
  • JCK Editor

Web Photography & Video:

  • 3-5+ Point Studio / Video Lighting
  • Image manipulation and editing
  • Indie Film Lighting
  • Video / Indie Film Sound Capture
    • Zoom H4n & H2
    • Sony Nex-5: 1080 HD
    • Shotgun mic with dead cat

Copyright © 2008-2015 Eduardo Eusebio, writer, web publisher, marketer. All Rights Reserved. (773) 220-3563, Chicagoland, Des Plaines, IL 60018

Why start with a template, instead of a custom design? PDF Print E-mail
Written by Ed Eusebio   

Prince William & Kate's Wedding Cake Would you rather eat cake or a picture of cake?

I ran into someone on a gigs board, looking to hire a designer to build a custom Joomla template for them. It got me to thinking about the 90% of my clients who call me in to fix their messed up "custom" templates, because they can't make content changes in Joomla Administration, that immediately translate to changes on the site. And isn't that the point of a good CMS? To let the client (who knows how to use a word processing program), engage in the daily management of their own site? To let non-technical people manage daily content and basic changes?  Isn't that the point of Web 2.0, to remove the barriers to interaction and web publishing? To tear down the walls?

I'm a busy and easily bored web developer! I don't want to have to manage daily content in a clients site. That's old school, 90's stuff.  Now, if I want to obligate them into paying me a monthly fee because I engineer it so they can't make changes themselves, that's a different story. But that's frankly not what floats my boat.

What I've found is that web designers don't know how to properly integrate their designs with Joomla functionality. (There I said it! Let the hate comments begin!) What they do is akin to dropping a photo of icing on a wedding cake, instead of spreading icing on it and between the layers. Big difference in functionality and flavor right? They both look pretty, but only deep integration works, when there's work to be done.

Here's my caveat: Yes, you can take a web design built in Photoshop, Dreamweaver, whatever, and cut it apart into a Joomla template, but it won't be precise. It WILL look different.  It takes a visual designer, who is fluent in Joomla to make it work. I  personally haven't run into one of those. Have you? If so, send them my way, and I'll give them several dozen clients. But chances are, they already work for one of the big template building houses like

Here's my response to the gig poster:

"You don't need to hire a designer. You should probably just use a Joomla Template site like this,
Easily customizable by you (if you know Joomla CMS). Choose a template that uses Gantry, for best flexibility. Multiple color schemes available for each (light, dark, multi colors).

Most "custom templates" built by individuals (using Dreamweaver or Photoshop) don't work well with Joomla CMS. They are merely built to float on top. 90% of the sites I'm called in to fix are like this.  I end up having to redeploy sites like these, which look good, but lack true integration with Joomla. templates are built to synch with all Joomla features.  

BTW: I don't get paid by RocketTheme. I just like how well they work with Joomla."
Zero to Web Publishing God in 1 Week PDF Print E-mail
Written by Ed Eusebio   

I'm developing a new training service for businesses and NFP orgs, which I'll probably price at a recession-friendly $1200.

I'm calling it "Zero to Web Publishing God in 1 Week." It's an intensive in-person and online training on web publishing (concept, creation, maintenance, marketing). I used to be an adjunct-professor at Columbia College Chicago, teaching Small Press Publishing, so it should be comprehensive, but also condensed and results focused. A large number of my students are now running their own print and web publications.

10 Great (and Free) Mac OSX Programs You'll Use Every Day: Especially if you're a web publisher/developer PDF Print E-mail
Written by Ed Eusebio   

OK, so I enjoy not paying licences to "the man" for buggy software, when I can use Open Source, Freeware or Shareware for the price of a voluntary donation.   These are my personal free software favorites that I use almost daily.  Enjoy!

  • NeoOffice is a great office suite, that includes: word processing, spreadsheet, presentation, drawing and database. I use it regularly and havent' found a reason to crack open my MS products, because it can import and export into MS formats.
  • Gimp is as powerful as Adobe Photoshop (with similar interfaces, but also as complex to learn and master). 
Fire Your Old School Dreamweaver Developer: Because your Marketing 1.0 site is irrelevant and sad PDF Print E-mail
Written by Ed Eusebio   

Your old school developer's Dreamweaver and HTML coding skills are so ass-backward in this era of shockingly powerful web applications, that your old school (uni-directional, broadcasting) marketing site is worse than defunct.  It's irrelevant. Why? Because it's not part of the conversation that new social media marketing requires.