Web Publishing Consultant

  • Joomla CMS 1.0 to 3.0
  • Joomla Development, Design & Management
  • Print to Web Multi-Channel Strategy
  • SEO Development & Management
  • eNewsletter Development / AWeber / Constant Contact / MailChimp
  • Blogging & Micro-blogging Strategy
  • Community Development / JomSocial
  • Social Media Integration / Facebook / Twitter / LinkedIn
  • Video Editing / Final Cut
  • eCommerce & Online Subscription
  • Landing Page Integration
Check out my Portfolio
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Get to Know Me

ed_chicagoWelcome and thanks for visiting my "blogfolio."

I'm a Agent of Change, Consultant, Writer, Web Publisher-Architect-Developer-Designer, Project Manager, Neo Marketer, SEO phile, Social Media Masher, Joomla CMS Wonk, Open Source Pusher, MacAddict, who believes in publishing for the greater good, and in the continuing power of the web community to change the world for the better.

Read more about me...but it's really not that interestingCheck out My Portfolio of Web Work, but only if you're really bored. Contact me at ed@edeusebio.com or use my ultra spam-blocking contact form, if you're into that sort of thing.

Web Publishing, Development, Design:

  • POST/CALL Scripts
  • Joomla CMS 1.0 - 3.0
  • Dreamweaver
  • Fireworks
  • Photoshop
  • Final Cut Pro Video Editing
  • API integration

Consulting on and executing strategies for:

  • SEO - Google page 1 results
  • Neo web marketing & publishing strategies

Joomla CMS configuration, customization and maintenance (from 1.0 to 3.0):

  • JomSocial
  • Community Builder
  • Alpha User Points
  • JX Finder
  • JX Labels
  • HikaShop
  • DocMan
  • Akeeba (backup, and cron job)
  • AEC
  • JForms
  • RSForms Pro
  • ChronoForms
  • Jumi (HTML, PHP, Javascript management)
  • ReDJ (URlL redirection)
  • XMap
  • Open Inviter / Recommend Friends
  • Kuneri Mobile Joomla
  • RokCandy
  • JCE Editor
  • JCK Editor

Web Photography & Video:

  • 3-5+ Point Studio / Video Lighting
  • Image manipulation and editing
  • Indie Film Lighting
  • Video / Indie Film Sound Capture
    • Zoom H4n & H2
    • Sony Nex-5: 1080 HD
    • Shotgun mic with dead cat

Copyright © 2008-2015 Eduardo Eusebio, writer, web publisher, marketer. All Rights Reserved. (773) 220-3563, Chicagoland, Des Plaines, IL 60018

Short Fiction


My short story was published in The Chicago Reader, a leading alternative weekly with a circulation of 120,000.

Why start with a template, instead of a custom design? PDF Print E-mail
Ed Eusebio Blog - Web Development
Written by Ed Eusebio   
Monday, 29 August 2011 12:01

Prince William & Kate's Wedding Cake Would you rather eat cake or a picture of cake?

I ran into someone on a gigs board, looking to hire a designer to build a custom Joomla template for them. It got me to thinking about the 90% of my clients who call me in to fix their messed up "custom" templates, because they can't make content changes in Joomla Administration, that immediately translate to changes on the site. And isn't that the point of a good CMS? To let the client (who knows how to use a word processing program), engage in the daily management of their own site? To let non-technical people manage daily content and basic changes?  Isn't that the point of Web 2.0, to remove the barriers to interaction and web publishing? To tear down the walls?

I'm a busy and easily bored web developer! I don't want to have to manage daily content in a clients site. That's old school, 90's stuff.  Now, if I want to obligate them into paying me a monthly fee because I engineer it so they can't make changes themselves, that's a different story. But that's frankly not what floats my boat.

What I've found is that web designers don't know how to properly integrate their designs with Joomla functionality. (There I said it! Let the hate comments begin!) What they do is akin to dropping a photo of icing on a wedding cake, instead of spreading icing on it and between the layers. Big difference in functionality and flavor right? They both look pretty, but only deep integration works, when there's work to be done.

Here's my caveat: Yes, you can take a web design built in Photoshop, Dreamweaver, whatever, and cut it apart into a Joomla template, but it won't be precise. It WILL look different.  It takes a visual designer, who is fluent in Joomla to make it work. I  personally haven't run into one of those. Have you? If so, send them my way, and I'll give them several dozen clients. But chances are, they already work for one of the big template building houses like RocketTheme.com

Here's my response to the gig poster:

"You don't need to hire a designer. You should probably just use a Joomla Template site like this, www.RocketTheme.com.
Easily customizable by you (if you know Joomla CMS). Choose a template that uses Gantry, for best flexibility. Multiple color schemes available for each (light, dark, multi colors).

Most "custom templates" built by individuals (using Dreamweaver or Photoshop) don't work well with Joomla CMS. They are merely built to float on top. 90% of the sites I'm called in to fix are like this.  I end up having to redeploy sites like these, which look good, but lack true integration with Joomla.

RocketTheme.com templates are built to synch with all Joomla features.  

BTW: I don't get paid by RocketTheme. I just like how well they work with Joomla."
Cicada Emerging: practice shooting filmic pictures PDF Print E-mail
Ed Eusebio Blog - Filmmaking
Written by Ed Eusebio   
Thursday, 25 August 2011 00:00
Cicado Emerging

I snapped this photo of a cicada emerging from it's shell. It was attached, about waist high, to the bricks on the side of my house, illuminated by our car headlights. I also have video of the moment, which I edited together with a Dusty Springfield song (that oddly fit the footage well). Watch "The Love of Cicada Love" here.

The purpose of my recent photography is to learn to shoot more "filmic" pictures. I'm applying the "rule of 3" as much as I can, to my pictures (horizontally, vertically, and depth). And because my DSLD allows it, using defocus when I can.

Taken using my Sony Nex-5 DSLD, with the 2.8F-16mm pancake lens (love that camera!).

How NOT to use Final Cut "Render" PDF Print E-mail
Ed Eusebio Blog - Filmmaking
Written by Ed Eusebio   
Friday, 13 May 2011 09:51

"The Quiz" Shoot by Ed Eusebio on Vimeo.

Stuff I learned from editing this behind the scenes footage:

  1. Final Cut "Render" makes clean digital footage look crappy.
  2. Use footage in a format that is recognizable to Final Cut, and doesn't require rendering.
  3. Simple cuts to's and cross fades are better.
  4. Louder sound is generally better.
  5. Allow the footage to tell it's own story.
  6. Good clean footage is essential for good editing.
  7. Vimeo is better than YouTube, when it comes to preserving the quality of your HD footage.
Social Media Case Study: Bad Chinese food, made by dispassionate Latinos PDF Print E-mail
Ed Eusebio Blog - Social Media
Written by Ed Eusebio   
Thursday, 12 May 2011 00:00

"How does this Social Media stuff work on the Interweb?"

"And will I need a pnumatic tube extended to my neighbor's home to enjoy it in technicolor?"

The short answer is, "Yes."

Wednesday, February 25, 12:00 noon, Chicago.

While driving down Jackson St., east into The Chicago Loop, Ed snapped a poorly composed picture of the iconic Sears Tower with his camera phone. Prior to attending a project kickoff meeting with a client, Ed Eusebio stopped for lunch in a Chinese fast food restaurant.  He ordered the daily special (which was not at all special) and popped open his MacBook, logging into the free Wifi provided by the nearby Chicago City College system (thanks Mayor Daley!)

Using his laptop cam (and MacBook's Photo Booth) he snapped the above picture, then easily uploaded it to the web, with comments, using Twitpic.com.  Twitpic.com allowed Ed to publish the image to the web and post a comment to his Twitter micro-blogging account at the same time, with one magical click, as well as to his Facebook account.

There in a couple simple steps, including writing a posting this to his blog, Ed Eusebio has "overshared" with the Interweb Universe!

A Few of Our Favorite Things (we've actually bought) on Amazon.com PDF Print E-mail
Ed Eusebio Blog - Social Media
Written by Ed Eusebio   
Sunday, 12 December 2010 00:00

OK, so Jennifer and I thought it would be fun to start tracking all the stuff we buy on Amazon.com.

So here goes a list of a few of our favorite things on Amazon.com.  If you want to examine and buy these things too, we're certainly not going to stop you. And yes, I'm an Amazon Affiliate, so we'll get paid a small % if you do buy.

Here's our Amazon Store! Visit now, and shop til you drop!

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